Tourism Ireland spent €2.4m to woo 'slower-paced' environmentally conscious visitors
The campaign focused on culinary experiences in Cork.
Tourism Ireland spent over €2.4m on a campaign to attract environmentally conscious visitors who were looking for a “slower-paced, more immersive holiday.” The tourism promotion agency said that half of visitors to Ireland did not hire a car and were primed for “sustainability messaging”.
The ‘Ireland Unrushed’ campaign looked to tap in on what were called “enrichment explorers” searching for experiences rather than low-cost travel.
