Italian regulator slaps €1m fine on Shein's Dublin-based European online company
The Shein logo on hangers at a pop-up store in Dublin. Italy's competition authority imposed a €1m fine on China-founded online fast fashion retailer Shein on Monday for misleading customers about the environmental impact of its products. Picture: Paulo Nunes dos Santos/Bloomberg
Italy's competition authority (AGCM) imposed a €1m fine on China-founded online fast fashion retailer Shein on Monday for misleading customers about the environmental impact of its products.
It is Shein's second financial sanction by a European competition authority in little more than a month, after France fined the company €40m on July 3 over fake discounts and misleading environmental claims.
