When cows meet code: BovinePlus bringing beef into the digital age of farming

CEO and founder of Reap Interactive and BovinePlus, Kieran Supple, after receiving the 2024 Enterprise Ireland’s Start-up Innovator of the Year award.
No longer a futuristic concept, AI (Artificial Intelligence) can now be utilised in everyday farming decisions and management.
Developed by Reap Interactive CEO and founder, Kieran Supple, BovinePlus is a cattle scale designed to calculate an animal's Daily Live Weight Gain (DLWG), feed and water efficiency, behavioural anomalies, and health with the help of AI technology.