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Consumer: No greenwashing thanks

A new EU directive stating that companies are legally obliged to report on the impact (positive or negative) they have on biodiversity and ecosystems has been described as the biggest single transformation in corporate reporting in the last 25 years
Consumer: No greenwashing thanks

Clothing donated for re-use can often end up in landfills or quickly shredded for other uses. File picture: iStock

Greenwashing isn’t just about companies trying to sell more by giving a green tinge to their marketing. The UN points out that it’s actually a significant obstacle to tackling climate change.

By misleading the public to believe that a company or other entity is doing more to protect the environment than it is, greenwashing promotes false solutions to the climate crisis that distract from and delay concrete and credible action. 

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