TikTok is loving cool-toned makeup – here's how to try the 90s trend

Two makeup experts give us the skinny on deciphering your undertone, the best tones for Celtic skin and a bronzer tip that will leave you looking like you’ve come straight from the beach

Thu, 22 May, 2025 - 02:00

Kate Demolder

Thanks to TikTok, the way we’re doing our makeup is changing. Take the myriad brides-to-be asking the platform for tips ahead of their big day, or the re-appreciation for classic products — Benefit’s Benetint, for one — so that those starting out on their journey can discover the products that stand the test of time.

At the moment, creators and fans alike are extolling the virtues of cool-toned makeup, the trend that reigned supreme in the 80s and became eminently more wearable in the 90s. The trend, which sees products centre around cool greys, purples and browns as opposed to warm oranges and golds, champions muted tones to create sculpted, striking looks. Think Pamela Anderson with grey eye shadow and a frosted lip, or Alexa Demie with contoured cheekbones and a feline flick.

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