Cork tech firm Kwayga helps suppliers diversify as Trump tariffs disrupt global trade
Martin Fitzgerald and Mike McGrath, co-founders of Kwayga. Mr Fitzgerald says that European suppliers are also eyeing up Asian markets — with new and emerging economies in the region offering scope for further expansion and diversification. Picture: John Allen
As export-dependent Irish businesses scramble to keep up with an ever-changing and uncertain global market, Cork supplier-sourcing software developer Kwayga is working with supermarkets and buying teams across Ireland and beyond to navigate supply chains in an increasingly fragmented trade environment.
With US president Donald Trump showing no signs of letting up in his aggressive trade war, food and drinks businesses on this side of the Atlantic are looking to diversify their supply chains and alleviate their reliance on the US market.Â
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