Blarney Brewing Co launches with €1m investment and pints 50c cheaper than rivals
Pat Falvey and Duncan Blair, founders of Blarney Brewery, aim to make their mark in brewing in Ireland. Picture:Chani Anderson
The makers of a new beer launching in Ireland later this month plan to sell pints of lager up to 50c cheaper in pubs.
Blarney Brewing Co is entering the market with three new beers as it looks to make a mark in the pub and off-trade markets. Founder Pat Falvey has invested more than €1m in the project so far, and the new Hydro Lager, Hydro Lite, and Muskerry IPA beers will be rolled out in eight premises in Cork city and Blarney initially. "Our products will be priced between 30 and 50 cents cheaper per pint than a macro beer. It's important for us that we have a value-based offering," said Mr Falvey.
