Deloitte predicts global revenues in women’s sport will reach $2.35bn in 2025
Caitlin Clark poses with WNBA Commissioner Cathy Engelbert after being selected first overall pick by the Indiana Fever during the 2024 WNBA Draft at Brooklyn Academy of Music on April 15, 2024 in New York City. (Photo by Sarah Stier/Getty Images)
Revenues in elite women’s sports are growing significantly faster than previously predicted and are forecast to reach at least $2.35bn (£1.82bn) globally in 2025, according to new Deloitte research.
Leaping ahead of women’s football, women’s basketball is now projected to generate more than $1bn of revenue alone in 2025, up 44%. In 2023, Deloitte reported that all women’s sports combined would generate more than $1bn for the first time throughout 2024 and the true figure by the end of 2024 was far higher than anticipated, reaching $1.88m, after a 240% increase in the space of just four years.
